“There are several things that hit you, when you walk into a ZADI Training. Everything is dialled up; the social media spot and the music blasts explicit tracks. ZADI was created for badass, tech savvy girls who want it all. Fast results, girl talk, and a lot of fun. It is essentially the ’Sephora’ for fitness – and for the record you don’t walk out, you strut out. But don’t be fooled by the pink, the workout is hard ass and the neon sign by the door, #getshitdone ought to give you the warning shot you need.

They focus hard on making exercise science sexy, with a lot of personal attention in classes. The branding is edgy, extraordinary and unapologetic. They lean into the influencer community, often host events because of the vibe they have created. Followers travel for that special class and to create a blip on the gram.”